Strategy
Strategy

Carl Stahl A/S’ company strategy is founded on a solid plan of action, which will lead the company to a market leader position in the field of sales and service of professional lifting equipment and transportation material in Denmark. The plan of action focuses on the company’ resources and a clear line of direction is set for the growth in the next few years.

Vision

  • We want to be market leaders in the field of sales and service of professional lifting equipment and transport material in Denmark
  • We want to be acknowledged within the market for guidance and counseling of lifting and transportation tasks
  • All of our activities will ensure satisfied and loyal customers in the professional market

Mission

  • We want to create value and make a difference
  • We want to educate our employees in guiding and counseling our customers in the market
  • We want to be innovative in our choice of products and services

Strategy

Our overriding strategic ambition until 2019 is to reach our vision of being market leaders in the field of sales and service of professional lifting gear and transport material in Denmark by organic growth. We want to be best in class when it comes to guiding and counseling our customers, as well as ensure that we have the most satisfied and loyal customers in the professional market of lifting equipment and transport material in Denmark.

The realization of organic growth entails that we continue to build upon the positive results, which we reached the past years and by:

  • Creating a larger market share within the fields of wind energy, building and construction, and industry
  • Increasing sales to core customers
  • Implementing a new supply chain strategy
  • Expanding the service business
  • Competency developing the entire organization
  • Offering nationwide crane service
  • Focusing on marketing